I’m a user researcher with 11 years of experience across a range of sectors, countries and emerging markets. I studied digital anthropology and like to take a contextual and data-informed approach to research.

I enjoy working closely with cross-functional team members, including product, data and engineering. I’m always looking to combine the right mix of methods to help my team learn about their users and drive evidence based decisions.

Case studies

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Driving a user-centred approach on a growing payments product

Running multiple streams of research on adjacent product teams.

Mixed methods / usability / facilitation


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Discovering a new government service platform component

Helping a cross-functional team know what is the right thing to build.

Early stage research / ideation


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Iterating voice user interface designs

Rapid prototyping with limited time and budget.

Remote research + collaboration / tree-testing


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Understanding frictions in a user support journey

Turning a complex, unknown problem space into multiple product roadmaps.

Analytics / international research / service design


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Making identity verification work for online services

Building end-to-end collaboration across government departments.

Contextual research / service design


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Designing services for the elderly in Singapore

Facilitating learning and ideation between public and private healthcare sectors

Facilitation / service design


 

I use a variety of methods to conduct engaging research at different stages of the product lifecycle.