Below is a sample of the methods I use to tackle business problems, target research questions and identify opportunity spaces. 

Discover

I work to uncover the scope of a problem space that will inspire and inform upcoming project phases. 

In-depth interviewsRemote and contextual interviews give insight into participants' experiences, attitudes and desires.

In-depth interviews

Remote and contextual interviews give insight into participants' experiences, attitudes and desires.

 
Quantitative methodsI have collected large scale data sets to uncover behavioural trends. 

Quantitative methods

I have collected large scale data sets to uncover behavioural trends. 

Journey mappingBreaking down users' activity flows into steps elicits detailed insight into a problem space. 

Journey mapping

Breaking down users' activity flows into steps elicits detailed insight into a problem space. 

 
Stakeholder interviewsThe relationships, workflows and expert knowledge driving a project shapes my communication plan. 

Stakeholder interviews

The relationships, workflows and expert knowledge driving a project shapes my communication plan. 

EthnographyEthnographic methods help uncover subtle cultural grammars that drive behaviours.

Ethnography

Ethnographic methods help uncover subtle cultural grammars that drive behaviours.

 
Diary studiesI use diary studies to gain more longitudinal insight into people's behaviours, activities and obstacles.

Diary studies

I use diary studies to gain more longitudinal insight into people's behaviours, activities and obstacles.

Card sortingBoth closed and open-ended card sorting help uncover how people categorise information.

Card sorting

Both closed and open-ended card sorting help uncover how people categorise information.

 
VideographyI use film to tell compelling stories and emphasise important findings.

Videography

I use film to tell compelling stories and emphasise important findings.

Create

During this phase, I guide teams to make sense of the possible ways to tackle a problem. 

Design workshopsI use playful and engaging templates and activities to help teams generate design ideas. 

Design workshops

I use playful and engaging templates and activities to help teams generate design ideas. 

ScenariosI create stories to illustrate concepts and opportunities for design, helping to shape the validity of concepts. 

Scenarios

I create stories to illustrate concepts and opportunities for design, helping to shape the validity of concepts. 

Rapid prototypingI create mock-ups to gain quick and early feedback on design concepts.

Rapid prototyping

I create mock-ups to gain quick and early feedback on design concepts.

Business canvassingI guide teams to develop a potential business model based on research insights and known technical and budgetary constraints. 

Business canvassing

I guide teams to develop a potential business model based on research insights and known technical and budgetary constraints. 

Refine

I use methods that enable teams to rapidly iterate existing design solutions, while continuing to bring fresh insight on performance and context of use.

Intercept researchI carry out short informal interviews or usability tests in places used by the product or service audience. 

Intercept research

I carry out short informal interviews or usability tests in places used by the product or service audience. 

Usability testingTo optimise a product or service, I observe users complete specific tasks to help uncover usability issues.

Usability testing

To optimise a product or service, I observe users complete specific tasks to help uncover usability issues.

Contextual evaluationObserving users carry out tasks in the context of use helps generate fresh ideas for improvement. 

Contextual evaluation

Observing users carry out tasks in the context of use helps generate fresh ideas for improvement. 

Performance analyticsI use analytics to measure service performance, uncovering what to prioritise for further qualitative research. 

Performance analytics

I use analytics to measure service performance, uncovering what to prioritise for further qualitative research.